Downtowns use events, nostalgia to lure holiday shoppers

Brennan and fellow St. Thomas marketing Prof. Lorman Lundsten found in a recent survey that just 1 percent of respondents said they would spend the most money this holiday season in downtown St. Paul, while 4.3 percent chose downtown Minneapolis.

sad for the downtowns, hurray for my dad! his study (his along with professor brennan) is quoted twice in this article.